From data collection to data connection: Reinventing pharma’s commercial model
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How can pharma use AI and other technology to deliver a better customer experience? Maria Whitman and a panel of ZS experts discuss pharma’s next-generation commercial model. Carolyn Morrow, Namita Powers, Srihari Sarangan and Karthik Sourirajan talk about how pharma can create behavior-changing, personalized customer engagement at scale and how companies will need to rethink data collection to achieve data connection.
From data collection to data connection: Reinventing pharma’s commercial model