Do Medals Move Bottles?

Adam, Joanna, and Zach discuss the many competitions and judgings that wine, beer, and spirits producers can enter: do medals or high scores really shift consumer behavior, or does the fact that there are so many of these scores, points, and medals floating around rob them of their ability to have much impact? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is drinking: Willamette Valley ChardonnayJoanna is drinking: NegroniAdam is drinking: Mint JulepInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.