Building A Community Is Overrated... Start Marketing To An Existing One | Chris Hall, Head of Marketing (Bruce Bolt)

Community is one of the biggest buzzwords in marketing... Every business owner and marketer is talking about how you must build a community in order to scale your business. Chris Hall and the Bruce Bolt team disagree with this idea... well kinda...It's not that they disagree with the fact that community is important. They just don't believe that you have to build it... Instead of building, why not just find an existing community and make an innovative product for that community?Listen as Trevor and Chris talk about what it takes to build a successful company, how to cultivate a community, the importance of product market fit, and how the simplest marketing tactics can drive the biggest results.This is a listen you won't regret!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump