Getty Images CEO Craig Peters has a plan to defend photography from AI
Last week, when I was co-hosting the Code Conference, I got to talk with Getty Images CEO Craig Peters. The generative AI boom is a direct threat to Getty in many ways. For example, the company is suing Stability AI for training the Stable Diffusion model on Getty content — sometimes clearly including AI-generated copies of the Getty watermark — without permission.
Getty's answer? Its own proprietary, in-house AI tool, trained — with permission — on its own content, using a model where the original creators can get paid. Getty's put some pretty strict guardrails around it for now, but, as even Craig told us, there's still a lot of work to do.
Links:
https://www.theverge.com/2022/9/21/23364696/getty-images-ai-ban-generated-artwork-illustration-copyright
https://www.theverge.com/2023/2/6/23587393/ai-art-copyright-lawsuit-getty-images-stable-diffusion
https://www.theverge.com/2023/9/25/23884679/getty-ai-generative-image-platform-launch
https://www.theverge.com/23900198/microsoft-kevin-scott-ai-art-bing-google-nvidia-decoder-interview
https://arstechnica.com/tech-policy/2020/06/section-230-the-internet-law-politicians-love-to-hate-explained/
https://www.npr.org/2023/05/18/1176881182/supreme-court-sides-against-andy-warhol-foundation-in-copyright-infringement-cas
https://www.theverge.com/2023/7/26/23808184/big-ai-really-wants-to-convince-us-that-theyre-cautious
https://journal.everypixel.com/ai-image-statistics
https://www.npr.org/2023/05/22/1177590231/fake-viral-images-of-an-explosion-at-the-pentagon-were-probably-created-by-ai
Transcript: https://www.theverge.com/e/23667741
Credits:
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Today’s episode was produced by Kate Cox and Nick Statt and was edited by Amanda Rose Smith.
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Getty Images CEO Craig Peters has a plan to defend photography from AI