002 Building a Mezcal Brand
Release Date:
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Find Mezcal Xaman: www.mezcalxaman.com
Connect with Mezcal Xaman on IG: @mezcal.xaman
Episode highlights:
Navigating challenges unique to producing & selling mezcal
Bringing Mezcal Xaman to European markets
Competing against large brands
Hosting exclusive "mini-festivals" to market the brand
Building relationships with bartenders to grow brand awareness
Advice for new alcohol entrepreneurs
Connect with me on IG/TikTok @thestanzamedia
002 Building a Mezcal Brand