Dirty Dough Reveals How Packaging Got Them Sued & Doubled Their Business | Ep 109

Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months. 
Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers?
Links:
* Dirty Dough Cookies
* Bennett Maxwell
* Buckwild Media
* EKR Agency
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