148. Building a Better Dog Crate with Sophie Lawson

Sophie Lawson's Journey to Creating the Safe and Versatile Dog DenJo Perrott introduces another episode of 'Found It Fetched It,' featuring guest Sophie Lawson. Sophie shares her personal background, the inception of her business during COVID-19, and the meticulous design and safety testing process that makes the Dog Den unique. The discussion covers the crate's features, from its versatile design for indoor and outdoor use to the rigorous crash testing that ensures canine safety. Sophie also discusses the broader vision for her business, aiming to elevate the Dog Den brand while focusing on quality and innovation. Tune in to learn about the journey, challenges, and future aspirations behind this groundbreaking pet product.00:38 Guest Speaker: Sophie Lawson on Crafting the Perfect Dog Den01:33 Sophie's Background and Journey to Dog Den04:37 The Birth of the Dog Den Idea07:09 Design and Safety Features of the Dog Den09:59 Crash Testing and Safety Standards19:23 Versatility and Aesthetics of the Dog Den23:37 Future Plans and Business Insights31:31 Conclusion and Final Thoughtshttps://thedogden.co.uk/