Why is Truecaller protecting you from spam calls instead of TRAI?

For a country that boasts of its digital public goods infrastructure like Aadhar and UPI, it is a wonder why telecom has been so ignored. After nearly 1500 crore rupees of was reportedly lost to digital fraud in the financial year 2024, the govt's TRAI is finally scrambling to catch up with CPAN or the Calling Name Presentation (CNAP) service, its own version of Truecaller.Truecaller, the Swedish call-screening company, meanwhile, has been holding the fort for a while now. Users count on it to save them from spam and fraud calls. While TrueCaller maybe looking like a hero in this situation, it is a private company after all. It is  using this opportunity to make money from both users and businesses. But its success in India is also built partially on how inadequate privacy laws are in India. It company has been accused of breaching data privacy norms in the past.Can TRAI replace Truecaller?Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.