Stripping Down to Your Soul and Selling Art Like Hotcakes

Building your brand without sacrificing your craft requires both finding your public and going deep into the artist. Jane Robinson is a contemporary abstract artist, living and working in Michigan, who specializes in acrylic and mixed media. Jane also conducts workshops for other artists under the banner "The Business of Creativity" as well as a monthly meetup group. She was once, also, a felony probation officer and writing pre-sentencing guidelines helped her tap into her creative side.ContentsArt & business as different muscles"The Business of Creativity"The grant as the launching pad"No one will care about your art career as much as you"Being an "artpreneur" - integrating art and business.Beyond the canvas - creating the brand around your art.Getting ahead of your business - branding yourself as pulling the sale rather than pushing it.Quirky as an asset - the brand as both you and the work.Identifying vs. expressing your brand.Discovering your brand by other people's experience of you - art shows, art fairs, gallery receptions, open studio events...Finding your public - web as a global marketplaceSocial media as the artist's storytelling medium - going beyond posting your workBusiness building vs. sacrificing craft - the false dichotomyDevote as many hours to business building as you do studio timeReinvest 40% of your earnings into your art businessAligning the operational areas of your business and your lifeThe solo artist and the creative tribeThe essential infrastructure of an art businessBeing objective about your own workBuilding a cohesive body of workStudio time first, then find your audienceThe journey of not worryingBuilding an e-mail contact list around your showsStripping down to your soul and "selling like hotcakes"Technology on the way: virtual painting and non-local creationMore information on Jane Robinson and her work, classes, and Meetup group, is at JaneRobinsonAbstractArt.com