How business can supercharge their call tracking data with AI, CallTrackingMetrics Podcast

“I would definitely say keep it simple to start, says Jason Smith, Sales Engineer Supervisor at CallTrackingMetrics. With a staggering 80% of customer service and support organizations projected to utilize generative AI in some form by next year, it's clear that this technology is poised to transform the way we approach call tracking and customer experience. In this episode, we delve into the world of AI-powered call tracking, exploring its immense potential to boost agent productivity and elevate customer experiences. Jason Smith, Sales Engineer Supervisor at CallTrackingMetrics will shed light on how organizations can harness the power of generative AI to gain deep insights from call data, streamline processes and make data-driven decisions that drive customer satisfaction. Jason discusses how, generative AI can, if companies take it step by step, streamline how data is consumed and create actionable information that leads in improved EX and CX.

Jason Smith

About CallTrackingMetrics

CallTrackingMetrics is an award-winning, global conversation analytics company founded and led by a husband-wife team that enables marketers to make effective data-driven decisions and increase ROI. Over 100,000 users, including Morgan and Morgan, SearchKings and ServiceMaster, rely on CTM to track and attribute all online and offline leads across multiple platforms through native integrations with core tools like Google Ads and Analytics, HubSpot, Salesforce, Zoom, and Facebook. CallTrackingMetrics is named an industry leader, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture. CallTrackingMetrics.com