How to choose between offline and digital marketing

This episode is also available on YouTube - https://youtu.be/_7WfLJcsmA0Today on the Techpoint Africa Podcast, we have an insightful discussion into the place of traditional (offline) marketing in a world of digital marketing.Hosting the podcast is Senior Reporter, Ogheneruemu Oneyibo with Olabinjo Adeniran, a Nigerian technology professional with over ten years of experience leading and managing marketing campaigns for African startups, as our guest.To advertise or promote your brand, visit this link or send an email to business@techpoint.africaTimestamps00:00 - Intro01:41 - Explaining digital, offline, and hybrid marketing06:29 - Personal preference07:32 - What's the draw for both?11:56 - What's the best medium for businesses?15:12 - Building trust online20:21 - Advertising to a consumer market that is less than 30% online23:04 - Will there be a time where all marketing will be digital?24:30 - Which is best overall?26:31 - Your customer cannot be everyone!This episode was produced by Gracious Sede and Chimgozirim NwokomaEmail us your feedback at podcast@techpoint.africa. Visit www.techpoint.africa for more stories.Music - Beach by MBB