Why Automattic spent $50M on Texts.com

This week we brought Matt Mullenweg, the CEO of Automattic and co-founder of WordPress onto the show, along with Kishan Bagaria, the founder of Texts.com. Automattic bought all-in-one messaging app Texts.com for $50 million back in October. Well, we had questions, not only about the deal, but also the state of the written word online. A few notes before you hit play. First, Automattic is more acquisitive than you thought. A look at its history of purchases is critical context for our conversation. And, second, TechCrunch uses WordPress. We in fact are WordPress VIP customers. Neither fact is news, and of course had no bearing on our choice to bring Mullenweg and Bagaria on the podcast, but felt worth noting all the same.Alright, sit back, hit play, and have some fun with us! We’re back on Friday with our news roundup!Connect with Equity on X and Threads @EquityPods, and keep up with all of TechCrunch's podcasts @TechCrunchPods on TikTok.For episode transcripts and more, head to Equity’s Simplecast website.Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more!
Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.