Unleashing the Impact of Independent Pet Retailers with Joanna Bronowicka - Ep#100

Joanna Bronowicka, owner of Well Bred, The Healthy Pet Marketplace, is a passionate and knowledgeable pet retailer with six locations in New Jersey.
Originally from Poland, Joanna came to the United States to pursue an MBA at the University of Michigan. During her studies, Joanna developed a proposal for a pet boutique that focused on premium products and pet adoptions. After completing her degree at UOM, she worked in the corporate sector and as time passed she found herself drawn back to her college project.
While searching for options to enter into the pet industry a friend informed Joanna that Well Bred, a pet store established in 2001, was up for sale. Seeing it as a great opportunity to start her own business, Joanna relied on her business experience to analyze the next steps and took the plunge into the world of entrepreneurship.
With her academic blueprint and passion for pet nutrition, Joanna transformed Well Bred into a store that prioritizes healthy nutrition and high-quality products for dogs and cats. To further enhance her knowledge, Joanna enrolled in feline and canine nutrition courses at Southern Illinois University. 
Joanna Bronowicka wanted to be a CEO and she is doing it!! Listen & learn about Joanna's views on customers, pet foods, sustainability, DCM, and more.