Flipping success: the story of building a cult classic burger chain, with MyBurgerLab’s Chin Ren Yi

“In F&B, we love to torture ourselves. But with the pain comes the joy of serving people, seeing people smile while eating their food,” says Chin Ren Yi, the co-founder of MyBurgerLab, a popular burger chain in Malaysia known for its local flavours and charcoal buns, on Crazy Smart Asia. In conversation with Gen.T's Chong Seow Wei, the entrepreneur shares his insights for longevity in his industry, overcoming co-founder split struggles and why focusing on being happy is his number one priority. Show notes00:00 Welcome to Crazy Smart Asia: getting to know Chin Ren Yi01:24 Quickfire questions: the man behind the burger02:19 Childhood reflections: mimicry, education and family time05:46 A life-changing moment under the stars: from engineering to F&B06:46 The introvert's journey to being an extroverted entrepreneur09:00 The birth of MyBurgerLab12:28 Marketing masterstroke: the viral charcoal burger15:50 Challenges of starting a business20:12 Early F&B experiences and influences21:35 Crafting a unique burger experience with local flavours23:23 Defining success through impact and growth24:11 Achieving business longevity 25:05 Marketing focus on college students27:45 Community leadership during the pandemic32:44 Future plans35:06 Learning from a co-founder leaving the business40:32 Moving beyond hustle culture Hosted on Acast. See acast.com/privacy for more information.