Most of your problems are due to (a lack of) Marketing Data Governance
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Most marketing data problems are masquerading as data governance problems.
If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process.
Without a good governance strategy, data becomes a liability rather than an asset.
In this episode, we discuss how you can build a marketing data governance strategy and improve trust in your data.
Most of your problems are due to (a lack of) Marketing Data Governance