Marketing mix modeling for marketing leaders
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As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently.
MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data.
In this episode, we'll cover MMM works, the results it can drive, and the type of businesses it's suitable for.
Marketing mix modeling for marketing leaders