How to use machine learning to analyze attribution windows with Esa Tiusanen
Release Date:
In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution.
Esa shares:
How to use machine learning to improve your attribution models
How to evaluate different attribution models
How to analyze your models’ performance
Links mentioned on the show:
Follow Esa on LinkedIn.
Check out Columbia Road.
Start your 14-day free trial of Supermetrics.
Follow Supermetrics on Twitter.
Follow Anna on Twitter.
How to use machine learning to analyze attribution windows with Esa Tiusanen