A 5-Step Process to Improve Your Digital Marketing with Bill Keen and Lisa Salvi

The Covid-19 pandemic has forced financial advisors to shift the way you market your services. In person marketing and networking is severely restricted for the near future and if you want to succeed in this new world, you have to adapt to the new virtual reality. Even before the pandemic, our industry was already making a shift towards digital marketing combined with digital events. Things like pay-per-click advertising, newsletters, podcasts, video, and virtual events like webinars, panels, and summits have been gaining steam for years. But now, the pandemic has accelerated that trend to light speed. The most successful firms have jumped all over the virtual marketing trend and are crushing those firms who haven’t. To help you succeed in virtual marketing, I hosted a virtual panel with two experts. Bill Keen is the founder and CEO of Keen Wealth Advisors, which is an RIA in the greater Kansas City area with half a billion dollars in assets under management. Lisa Salvi is Vice President, Business Consulting and Field Experience at Charles Schwab, where she oversees the advisor consulting group and produces the industry’s gold standard annual benchmarking report.