Explainer: Social Listening – Zack Condry (Echo)

We’re doing a deep dive into the topic of social listening on this episode. For those of us working in the public affairs and political space, we want to know what’s being said about our candidates, policy issues, and more. But the challenge is there’s so much data and so much noise that it’s hard to separate what matters. That’s where social listening comes in. To help us understand, we’re joined by Zack Condry, founder of Echo, a data-focused digital corporate communications firm that helps companies mitigate risk and dampen complex issues affecting their reputation. Zack started his career in the political campaign world before transition to public affairs and corporate communications.