Ryanair: The Business Benefits of Being a (Bit of a) Bastard | Michael Corcoran, Ryanair

Ryanair wants to be the most talked about brand on social - and it’s well on its way. Its distinctive irreverence on social has recently been backed up by a solid social media strategy, courtesy of this week’s guest, Michael Corcoran - the airline’s head of social media. In this episode we find out how the brand earned 111m organic impressions in a month through low-fi TikTok memes and reactive Twitter gags, how it keeps the integrity of its snarky TOV when dealing with angry customers, and how far a brand can push it before the backlash gets too big. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.