Ep. 197 - LinkedIn: Talking Content Marketing for Today’s Workforce | John Williamson, LinkedIn

LinkedIn is a favourite for personal brands and B2B lead generation, but the value doesn’t end there. In this episode we’re joined by senior content marketing consultant at LinkedIn, John Williamson, to find out what marketers might be missing in 2022. We discuss why personal profiles outperform Company Pages, which ad products and features are often overlooked, and where the opportunities lie outside of traditional corporate content. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.