Ep22 Operating Model Clarity to Elevate the Strategic Impact of SE with Sandra

Welcome to the Inside Sales Enablement Podcast, Episode 22What happens when you go through a major organizational change and need to redefine your sales enablement operating model, vision, mission? During times of change, how do you frame out your sales enablement "moon shots" in order to engage strategically and tactically to overcome the internal complexity that bogs sellers down?On this podcast, Brian and Scott talk to Sandra about her stakeholders within the business how she might re-frame the relationships she has in her company in order to get closer to the business while also elevating her role to a strategic function. Topics on this podcast include:Sales Enablement operating modelStakeholder managementDefining your sales enablement domain / sandboxCommunicating with clarityBreaking through internal perceptionsFocusing on what matters to sellers and sales managers Key questions the guys talk through with Sandra include:- How do you evolve from a department of tactical projects to a strategic function?- What relationships does she leverage to gain more influence?- How might she define and clarify her sales enablement operating model- How do you become a truly cross-functional role to support sales team conversations?- How do you devote attention to building a team that propels sales effectiveness forwardJoin us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.Nick Merinkers 00:02Welcome to the inside sales enablement podcast. Where has the profession been? Where is it now? And where is it heading? What does it mean to you, your company, other functions? The market? Find out here. Join the founding father of the sales enablement profession Scott Santucci and Trailblazer Brian Lambert as they take you behind the scenes of the birth of an industry, the inside sales enablement podcast starts now.Scott Santucci 00:33I'm Scott Santucci.Brian Lambert 00:35Brian Lambert and we are the sales enablement insiders. Our podcast is for sales enablement, leaders looking to elevate their function, expand their sphere of influence, and increase the span of control within their companies.Scott Santucci 00:48Together, Brian and I have worked on over 100 different kinds of sales enablement, issues as analysts, consultants, or practitioners. We've learned the hard way what works and maybe most importantly, what doesn't.Brian Lambert 00:59That's right. Our podcast is a bit different. We use a conversational format to help share the experiences that only people who've been there and done that can provide, as we've been pushing the envelope in the profession for over a decade. And today, Scott, we've got a very special guest. We've got Sandra, from a large company, who's joining us in response to our podcasts. And as you know, we talked about in Episode 20, that conversation on the Securities Exchange Exchange Act and how CEOs look at sales enablement, and we outlined the strategic definition of sales enablement that we published in 2010. And in response to that, podcast, Sandra reached out and wanted to talk to us about some of the things that we were sharing. And so here she is, she's gonna put us on the spot.Scott Santucci 01:47That's excellent. And I'm really looking forward to that. I'm Look, I love as you know, I love getting challenged. And I also think that that's the best way for us to advance advance the role by challenging each other and and...