104: Niching Down Your Ideal Customer Can Improve Your Visibility

“20% of your customer base generates 80% of your revenue.” - Sarah Williams
Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone!  
When you try to please everyone, you dilute your focus. Instead of spending your time and energy on what you know works for your most loyal customers - the ones who buy from you every day - you spend time, energy, and money trying to satisfy one-off requests from customers who are not your ideal person. 
If you’re just getting started and even if you’ve been in business for a while, you might have an idea of who your ideal customer is, but you’re probably not sure. Start by asking yourself questions about your ideal customer and get as specific as possible with your answers. 

Who is your ideal customer? Start with the basics. 

Where does your ideal customer live? 

What are your ideal customer’s interests? 

What are your ideal customer’s challenges or pain points? 

Nail down the basics and then get more specific. Is your ideal customer “a mom” or “a mom of preschoolers who works outside the home and wants to provide quick, easy, and healthy meals to her family?” It is much easier for me to speak to “a mom” when I know who she is and what her pain points are! 
Once you get a good picture of who your ideal customer is, it’s time to talk about how to get them into your world and build the know-like-trust factor that makes them want to buy from you. Get to know your ideal customer and let them get to know you by:

Hanging out in common Facebook groups offering advice and engaging in conversations. 

Speak their language in your posts, videos, and emails. 

Target their interests in your social media advertising. 

Serve before you sell. This is SO important. Provide value without asking for money. 

This month inside Launch Your Box, we’re talking all about SEO and how it can help your subscription box business grow. The purpose of SEO is to help the right people find you online. The more we can niche down, the more completely we define who our ideal customer is, the better we can be at messaging, copy, and SEO. 
Join me for this episode as I talk about how and why niching down your ideal customer can improve your visibility and increase your revenue! 
 
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