Episode 68: Digital Selling in 2021 – Sjors Melskens

Guest: Sjors Melskens - Global Head of Digital Selling & Innovation at SAP Mid-Market
Host: Steven Spears – Product Marketing Manager at SAP Customer Experience

My name Steven Spears, Product Marketing Manager for SAP CX by day, and host of the Future of Customer Engagement and Experience Podcast by night. I am honored to be one of the hosts of the All-Stars-Team. You can expert to hear a wide variety of topics from me, but always focused at understanding the experience behind the expertise.

Today’s episode is all about digital selling.

I’m joined by Sjors Melskens is the Global Head of Digital Selling & Innovation at SAP Mid-Market, responsible for the creation and positioning of a customer facing digital tools strategy for the Mid Market organization, globally. His day to day involves ensuring the usage, adoption and impact of the digital tools portfolio and best practices by creating and linking the usage to business metrics and impact.

On this episode, we not only discuss what digital selling is, but also dig deeper into Sjors experiences to learn the best practices of digital selling, and how you can incorporate them into your business.



All of that on this episode of the SAP Experts Podcast.



Follow Steven: https://www.linkedin.com/in/steven-spears-57895388/

Follow Sjors: https://www.linkedin.com/in/sjors-melskens/

Check out the Digital Engagement Professional Program: https://fiorilaunchpad.sap.com/sites#lct-Display&/notAssignedCards/SALES_DIGITAL_ENGAGE



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Give us feedback or provide us your questions at akshimohla@sap.com.