Advanced Buying & Marketing Psychology Secrets

In this podcast episode, I delve into the psychology of buying and selling, unraveling the mysteries behind pricing strategies and consumer behavior. To help you understand, I draw from parallels between the automotive industry and product pricing, emphasizing the critical role branding and perceived value play in driving consumer decisions. The importance of aligning pricing with the buyer's journey and psychological triggers, which will hopefully shift your perspective and force you to tailor their marketing strategies accordingly.Another key concept I cover is the stages of buyer awareness, from the unaware masses to the committed customers, advocating for a nuanced approach in messaging and content creation. By understanding where potential customers fall within this spectrum, businesses can craft targeted campaigns and offers that resonate with their specific needs and preferences. CHAPTERS1:08 - Understanding Pricing Psychology2:07 - Analogies from Everyday Shopping3:50 - Matching Sales Processes to Products7:05 - Simplifying the Sales Process8:13 - Tailoring Touch Points to Product Value9:50 - Webinars and High-Ticket Sales11:08 - Drop-off Rates and Sales Funnels12:09 - Matching Price to Purchase Process15:08 - Perceived Value and Branding16:30 - Elevating Product Perks and Brand Strength18:36 - Brand Effect on Price19:50 - Adding Value: Ideas and Implementation22:02 - Navigating Buyer's Awareness Stages24:20 - Tailoring Sales Approach to Buyer JourneyConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter