Digital Transformation of Online Grocery & Wine w/ Jessica Kogan, Vintage Wine Estates
Fueled by the pandemic, grocery stores have made significant investments in selling digitally, with wine being an essential growth category for online sales. With estimates of ~$6B in wine sold through online grocery by 2025, Jessica Kogan, Chief Growth & Experience Officer of Vintage Wine Estates, gets into the trends, key success factors, and the opportunity that online grocery represents. Detailed Show Note: Vintage Wine Estates (Ticker: VWE)11th largest wine holding company in the US12 wineries, a couple of digitally native businesses, 12-15 lifestyle brandsHeavy focus on DTCOnline grocery trendsBy 2025 - 22% of Americans will buy groceries online (i.e., anything not in-store and digitally enabled)Alcohol is the fastest growing segment for online grocery - by 2025 - $5.97B in wine online from
Digital Transformation of Online Grocery & Wine w/ Jessica Kogan, Vintage Wine Estates