Digital Strategy with Constellation Brands: Part 1

How should alcohol companies approach the e-commerce challenge?  Wayne Duan, VP of ecommerce at Constellation Brands, joins us for back-to-back episodes to discuss digital commerce and the lessons he’s learned as an executive at both a national retailer and a beverage alcohol supplier. In this week’s episode, the team digs into digitally influenced sales, content management and how to hire and build an ecommerce team from the ground-up. Warning: the phrase “hipster, hacker, hustler” is used on multiple occasions.