Revisiting: Mike Troiano, Partner at G20, on the Power of Brand
Release Date:
Topics covered in this episode
Great marketing is built from the consumer up, not the product
Use classical positioning language as a framework to build brand
Brand informs every aspect of product experience
A customer's willingness to pay for a premium experience
How a company articulates a value proposition.
This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: Mike Troiano, Partner at G20, on the Power of Brand