#139: Inclusive Marketing—How to Make More of Your Customers Feel Seen

For many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to deliver remarkable experiences that make your customers feel like they belong?   In today’s episode, hosts J.J. and April welcome Sonia Thompson, host of the Inclusion and Marketing Podcast and a former diversity and inclusion champion at Johnson & Johnson. Sonia is here to give you real-world tips on how to make marketing more welcoming to different types of customers. You’ll learn about choosing the right customers to focus on, getting to know them well, checking how your business is doing in this area, and making changes to improve. Listen in to get useful ideas on how to make your business more inclusive and build stronger relationships with your customers!   Follow and listen to the Inclusion and Marketing Podcast.   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand