#088: Seth Godin — The Practice of Making & Shipping Work That Matters, Marketing, Creative Courage, The Resistance, Finding Purpose, Building Community

Seth Godin is one of the most influential writers and thinkers of our time. He is the author of twenty-one international bestsellers, and his work has been translated into over thirty-nine languages. In this conversation with Seth, we discuss his latest books, The Song of Significance and The Practice, and how we might find the courage to make and share creative work. We also talk about the importance of prioritizing process over outcome, dealing with resistance, how creatives can measure success and why Seth believes that authenticity is a trap. *ABOUT SETH GODINSeth Godin is the author of 19 international bestsellers that have changed the way people think about work and have been translated into 39 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences worldwide. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.*RESOURCES & LINKSThe Song of Significance by Seth Godin The Practice by Seth Godin altMBAHow to Decide by Annie Duke The War of Art by Steven Pressfield The Carbon AlmanacElizabeth Gilbert on Hobby, Job, Career & VocationA History of Rock Music in 500 Songspurple.space 
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