8.1.2024 - Barbara Hunter

Barbara Hunter, founder and namesake of Hunter PR, was one of the true pioneers of the PR industry in the years after World War II — and even more remarkable, she did so while often being the only woman in the room. She talks about acquiring an agency, founding another — and the occasional three-martini lunch in the “Mad Men” era — on the latest edition of The PR Week podcast. Also on the agenda, the top marketing and communications news of the week: - Olympics week one, and medal-worthy campaigns and partnerships; - Risque and safe Deadpool & Wolverine marketing; - Publicis acquires a creator marketing firm, and much more.
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