Rock your Financial Goals with Heather Lahtinen

217 - I’m going to take a stab in the dark at something. I’m guessing you’re pretty stoked when you hit a big revenue goal in your pet photography business. Who wouldn’t be, right? Cha’ching! BUT ...  What are you making that number mean? ESPECIALLY if you miss a revenue target — or if you were to have your revenue dip?!? 😱 If you’re human, you might feel like you failed or that your business is broken or you’re going to end up losing it all and living in a van down by the river.  * Shout out to Chris Farley for the motivational speaker! Today on the podcast, we’re talking about goals — but not any goals. We’re talking about NRVs, or non-revenue victories — and how they’re critical for your success. What to listen for 1:55 How revenue-related goals can lead to unrealistic expectations 9:17 Why security and stability come from within, not from sales 20:19 How Heather and I define success and security 28:56 The non-revenue victories you might look for 29:57 The connection between NRVs and The Gap and The Gain You guys! We can challenge the traditional notion of success and work toward a more fulfilling approach that includes celebrating our personal experiences and the relationships we build in our businesses. For me, it's all about freedom and flexibility in my schedule … the freedom to head to the barn and ride my horses, the flexibility to leave my office and take my kids on a trip to South America. What does success actually look like to you? What are your NRVs? Comment on the 'Gram. JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.