How To Drive Sales + Grow Business in 2019 w/Tyler Henderson of Seller Labs - EP117

Welcome To Episode #117 of the Amazon FBA Private Label Show Podcast! In this episode I talk with Tyler Henderson from Seller Labs about listing optimization and growing your brand on Amazon in 2019. Listen to this Amazon FBA Podcast! [powerpress] How To Drive Sales + Grow Business in 2019 w/Tyler Henderson of Seller Labs - EP117 In this episode I talk with Tyler Henderson of Seller Labs. Tyler is an Amazon seller himself and works with hundreds of other sellers to help them grow their business. Tyler and I talk about various topics such as listing optimization, Amazon PPC and how to use the message system to tell your brand story.  As mentioned Seller Labs was very gracious and has offered my listeners a 15% discount on some of their software. Please visit their site and use code: PLSHOW at checkout to receive the discount. Here are the key takeaways from the podcast: Amazon is changing. Sellers are becoming for sophisticated as the platform evolves. In order to succeed long-term on Amazon you need to make sure you treat Amazon as a real business. LISTING OPTIMIZATION Use one or two top phrases in your title that are high traffic and converting. Sketch out an avatar of who your customer really is and then craft your listing with that customer in mind Bullet points need to highlight key benefits to the customer Don't overlook your description as some customers will scroll and read it. The first sentence or two of your product description is very important. Use enhanced brand content to highlight key features and benefits of your product as well as tell your brand story Use lifestyle photos showing your target customer using the product Use your PPC data to craft and mold your product listing over time PAY PER CLICK Sellers MUST be using PPC in order to maximize sales Auto campaigns are important for mining new keywords so always keep it running start by targeting lower competition longer tail keywords with exact and phrase match Use a software like Seller Labs Ignite to assist with managing your campaigns to save you time and ad spend  FOLLOW UP MESSAGING Limit the amount of messages you send to 1-2 Tell your brand story and give real value Test engaging subject lines that are engaging Attach a PDF, ebook or video to add value Use messaging to build your business and brand - Sign up for Seller Labs Feedback Genius    Not a member of the Facebook Mastermind group yet? Join here!