How to Inspire Donors with Your “Why?”
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Your cause is important. But perhaps the biggest challenge you face in fundraising is getting more donors to care about it.Christina McGovern, Director of Development & Marketing at the Youth Service Bureau of St. Joseph County, Indiana, was able to increase individual gifts by more than 6x. How? By honing in on the organization's “why?” and evolving their brand and messaging. Listen to Christina’s journey, mistakes, and big successes on this episode of the Accidental Fundraiser.
How to Inspire Donors with Your “Why?”