Theatre Administration: marketing, ticketing, fundraising and access

This is the third of the Scene Changes Platforms looking at the developments and changes in theatre over 50 years. How pricing and increased inclusivity has affected the audience experience. With now Deputy Director at the National Portrait Gallery, Pim Baxter; Tony Heaton Chief Executive of Shape, a disability-led arts organisation; the General Manager of Sheffield Theatres, Sarah Nicholson; and Anne Torreggianai, CEO of Audiences London.