Industry Insight: Empowering Gen Alpha with digital banking

According to recent research, the economic footprint of Gen Alpha is expected to reach $5.46tn by 2029. Born into a digital world, this generation is set to reshape the financial landscape. To this end, OCBC has come up with an initiative to engage the new generation of potential customers. Come October, OCBC will serve and enable ‘Gen Alpha’, digital natives born after 2009, to bank digitally via their own bank accounts.  Tan Siew Lee, OCBC's Head of Group Wealth Management, shares more about how MyOwn Account works, ahead of the launch on October 20.   See omnystudio.com/listener for privacy information.