How to Thrive in the AI-Driven Attention Economy with Jeremy Sirota

Jeremy Sirota, CEO of Merlin, champions independent music labels by leading global digital licensing efforts. At the helm of a company representing 15% of the global market share, Sirota helps artists secure premium deals with platforms like Spotify, TikTok, and YouTube. His career spans roles as a technology lawyer, senior executive at Warner Music Group, and a key player on Facebook's music team.Jeremy Sirota unpacks the ever-evolving music industry landscape, emphasizing how artists can leverage AI, build genuine audience connections, and reframe selling as value-driven relationships to thrive in today’s attention economy.Key Takeaways:How the attention economy is reshaping the music landscape.Why authentic audience connections are key to lasting success.How AI can streamline music rights and boost monetization for artists.------Discover more about Jeremy Sirota’s work with Merlin by visiting: https://merlinnetwork.org/Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcastApply for a free Artist Breakthrough Session with our team: https://masterclass.modernmusician.me/apply-success?utm_source=podcast