Serving Small Businesses with Clate Mask, CEO and Co-Founder, Keap

Adding features to existing software often requires a great deal of hard work, but simplification can be an even more difficult process. Clate Mask is the CEO and Co-Founder of Keap, a CRM and sales and marketing automation platform focused on small business needs. On this episode, Clate speaks candidly about the company’s early days, which boasted a powerful but complex automation tool, and the challenges he and his team overcame in order to make the platform more accessible.Tune in to learn:What Keap provides its customers (1:50)How Keap simplified its platform for small businesses (12:00)About “when/then automation” (23:55)Clate’s advice for aspiring entrepreneurs (25:40)IT Visionaries is powered by Salesforce Platform and Dreamforce. Did you know all the very best Dreamforce sessions are available free on salesforce.com/plus? We recommend watching the Platform and MuleSoft keynote to get the down-low on doing more with less and increasing efficiencies with automation.Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.