A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get stuff done," the differences between Millennials and Gen Z, and why core conceptual classes still matter. Key topics include: why experiential learning is so important but so hard to teach; why she pushes students to "fully define the problem" to be solved; and some of the barriers slowing development of new b-school curricula. Tune in to hear why "good showmanship" can't cover up poor thinking.#CMO #BusinessPodcast #MarketingSuccess #LeadershipDevelopment #MarketingTechniquesCHAPTERS:0:00 - Intro0:40 - Lynn Seagull Introduction1:40 - Are B-Schools Keeping Up with the Market Trends5:20 - Lynn's Business Classes11:00 - Showmanship in Business12:22 - Business Schools: Teaching "C" Skills Over Functions17:28 - Evaluating Leadership Skills18:08 - Desired Business School Curriculum by Companies19:58 - Gaps in Business School Education21:50 - Scaling Business Education26:26 - Experiential Learning in Business31:40 - Practical Advice for Business Students32:10 - Practical Career Advice32:35 - Funniest Business Story35:22 - Sign OffLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/Lynne Segall: https://www.linkedin.com/in/professor-lynne-segall/https://goizueta.emory.edu/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.