Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?
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Episode 9 - A CMO Confidential interview with Nancy Zwiers, the former CMO of Spinmaster, founder of Funosophy and SVP of Marketing for Barbie Worldwide. Nancy takes us on a tour of innovation in the toy space where judgment and speed are critical to success. She shares some tips on how to trust your judgment, shepherd projects through the company, and what you can learn from marketing to kids. Great stories on Hatchimals and P&G to name a few.
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Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?