Carlos Villagran Discusses Rebuilding a Corporate Culture After a Corporate Crisis

Carlos Villagrán is the Director of Compliance at CMPC, a 100-year-old Chilean-based holding company, one of the worldwide leading pulp, paper, packaging, personal care, and other forest products manufacturers. With more than 20,000 employees, CMPC has industrial operations in 9 countries (LatAm and the US) and commercial offices in the US, Europe, and China, selling and distributing its products to more than 45 countries around the world. Carlos joined CMPC to remediate and rebuild CMPC's culture and compliance program after a devastating scandal -- CMPC was prosecuted for its involvement in a decade-long conspiracy to fix prices in Peru and Chile for consumer paper products. Carlos discusses the challenges he faced in rebuilding CMPA's culture and commitment to compliance. His story is an inspiration to all legal and compliance professionals and provides important instructive lessons to corporate leaders and compliance professionals.You'll hear Michael and Carlos discuss:The importance of rebuilding and rediscovering the values and purpose of CNPC after a major corporate crisis.The effects on market share quotas and sales prices when CNPC faced an investigation and found to be the leader of a cartel in Chile and Peru.How the crisis significantly impacted CNPC's reputation, leading to public protests and consumer backlash in Chile and Peru.CNPC’s compliance team addressed the company’s complex nature because of its diverse workforce, including data analytics experts, IT professionals, and engineers.How the compliance program at CNPC shifted from a traditional approach to a more cultural and system-thinking perspective, aligning with the company's values and operations.Success for the compliance program at CNPC is defined by the number of critical tables the team is seated on, indicating their value and integration within the business operations.ResourcesCarlos Villagran on the Web | LinkedInEmail: carlos.villagran@cmpc.cl or cfvillagran@gmail.comMichael Volkov on LinkedIn | TwitterThe Volkov Law Group