205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts

Mockingbird Marketing President Conrad Saam. AttorneySync President Gyi Tsakalakis. Crisp Founder & CEO Michael Mogill.

Three legal marketing experts. One unforgettable conversation.

In this episode of The Game Changing Attorney Podcast, these savants sit down to discuss:

What it means to focus on strategy over tactics

The importance of running a law firm like a business

When to build an in-house marketing team and when to partner with an agency

Why it’s easier to build a personal brand than a business brand

How AI will change the legal space (and what will always stay the same)


Links & Resources

Episode Show Notes

Avvo

TikTok

Pay-per-click (PPC)

Pokémon GO

Local Service Ads (LSAs)

Google Business Profile

Entrepreneurial Operating System (EOS)

David C. Baker

Search engine optimization (SEO)

Customer Relationship Manager (CRM)

CallRail

Clubhouse

Google Ads

Facebook

LinkedIn

Gary Vaynerchuk

Morgan and Morgan

Joe Rogan

Spotify

YouTube

Artificial intelligence (AI)

Non-fungible tokens (NFTs)

Ray Kurzweil

Lawmatics

WordPress

ChatGPT

Tom Martin

United States Department of Justice (DOJ)

Smith & Jones

Ryan McKeen