Investment in the Paralympic Games is growing
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The Paralympic Games are now underway in Paris, and a record number of broadcasters around the world will be covering this year’s events, including para swimming, wheelchair rugby and tennis. NBC — the games’ U.S. broadcast partner — reported that Paralympic ad sales are up 60% over the Tokyo games in 2021. Also on the show: the presidential candidates on economic policy and a big moving day in Boston.
Investment in the Paralympic Games is growing