Ticketing: When Precedent is No Longer a Predictor

Kristin Bernert - President of Business Operations, Columbus Crew



Frances Traisman - Senior Vice President Sales, Seattle Mariners




Jonathan Tillman - SVP Team Marketing & Business Operations, NBA


Patrick Ryan - Co-Founder, Eventellect

Shira Springer (moderator) - Journalist and Lecturer, Boston University and MIT Sloan



 

The world of ticketing has been front and center to the challenges and changes of live sports over the last two years. As fan preferences change and technology improves, the landscape for ticketing for all parties involved -- teams, leagues, and actual ticketing agencies -- is also rapidly evolving. With contactless and paperless ticketing becoming the norm, teams and leagues are now thinking more critically about their ticketing strategy, which has kicked open the door for deeper integration between ticketing and the fan experience before, during, and after games. This panel brings together executives across teams and leagues and ticketing strategists to discuss the lasting effects of COVID, how new technology will continue to foster innovation, and what ticketing will look like at the end of the decade.