Continuing to Grow in the Esports World

Chris Greeley - Head of Esports in North America and Oceania, Riot Games




Alyson Walker - Chief Commercial Officer, OverActive Media


Tricia Sugita - CEO, FlyQuest Sports
Doug Watson - Head of Esports Insights, Riot Games
Greg Kim (moderator) - Head of CLG, Madison Square Garden Sports
As esports rapidly gains popularity, leagues and teams are facing new and exciting challenges engaging their digitally native audiences. The opportunity is huge: 2.5 billion people play online games, generating nearly $1 billion in esports revenue. Leveraging social media, streaming platforms, special in person events, limited merchandise drops, and much more, esports organizations are redefining the approach to fandom. This panel brings together perspectives from CLG, FlyQuest Sports, Riot Games, and OverActive Media to discuss those strategies, what they mean for esports, and the lessons traditional sports can learn to drive better digital fan engagement.