The Banana Principle: Why Loyalty Programs Are Rotten To The Core

Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.Topics Covered:(00:00) - – Intro

(01:27) - – “The Banana Distribution”: How to decode your customer's buying patterns

(08:29) - – Forget the 80/20 rule: Learn the real customer distribution

(11:55) - – Are overspending on the wrong customer segment?

(18:32) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior

(21:18) - – Should loyalty and retention be your Holy Grail?

(24:22) - – How to smell the BS in marketing reports

(29:30) - – Wiemer’s 3 evidence-based marketing resources
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