How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week. Topics Covered:(00:00) - Intro

(02:55) - The story of the 1-Page Marketing Plan

(06:05) - Business people and marketers should do… less marketing?

(10:07) - The process of writing a book

(14:37) - Allan’s simple email marketing strategy

(19:13) - Your marketing is part of your product

(21:35) - What do we mean providing value?

(26:26) - Niching down

(29:18) - The difference in caliber between clients

(33:25) - How do you buy back your time?

(43:45) - Getting yourself out of the delivery

(52:06) - End
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