Open Innovation in Pharmaceutical Packaging: an Interview with Andrea Sentimenti, Bormioli Pharma

Pharmaceutical Packaging is critical for safe and stable drug delivery, and continues to be fast-growing market driven by manufacturers creating increasingly innovative products.
Founded in 1825, Bormioli is nearly 200 years old yet continues to release innovative products for the pharmaceutical industry. While they have strong roots in Italy, today Bormioli Pharma manufactures from nine plants around the globe (including United States, France, Germany and China) and have more than 890 products.
We speak to Andrea Sentimenti, Marketing and Innovation Director at Bormioli Pharma to discuss their Open Innovation programme, exploring their process for collaborating with customers, patients and healthcare professionals to prototype new packaging concepts.