Break Through the CX Noise | Ruth Zive

We have with us today the Senior Vice President of Marketing over at Ada, Ruth Zive, to talk about having better brand interactions. Back when ATMs were becoming popular, everyone thought they were going to replace the bank teller and kill bank jobs, but those kinds of jobs have only increased since then. There are 18% more bank teller jobs now than there were back in the year 2000, showing that automation and machines will actually help job growth. We discuss how companies can maintain personalization as they grow and scale their company, which often is a struggle for growing businesses. What they do at Ada 1:01Automation and the agent 2:32Is automation sacrificing personalization? 9:15Collecting data 14:41Why we’re not proactively reaching out 20:33“When automation and human resources are working in lock step, those human resources have a better job experience, they are able to deliver a better experience to the customer, it’s much more efficient for the brand. So really it’s a win-win for everybody.” 4:18https://www.linkedin.com/in/ruthzive/?originalSubdomain=caada.cx Watch the CX bootcamp on demand here: https://www.ada.cx/cx-bootcamp-ecommerce?utm_campaign=ecommerce&utm_medium=partner&utm_source=kustomer