S02E271 - B2B UX: Differentiating buyers and users
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In this episode, I talk about a basic concept in B2B UX, understanding the difference between the buyer and the user, also keeping in mind that there can be different kinds of users.Submit a question or nominate yourself to be featured on the podcast: https://bit.ly/ACOTListenerFormIntro Music: Dream Big, Travel Far - Avocado JunkieOutro Music: Ignorance is Bliss - Liberty Hosted on Acast. See acast.com/privacy for more information.
S02E271 - B2B UX: Differentiating buyers and users